Akshara Haasan, Usha Uthup-starrer Achcham Madam Naanam Payirppu gets release date, trailer unveiled

Achcham Madam Naanam Payirppu, a Tamil dramedy film starring Akshara Haasan and Usha Uthup, will premiere on Amazon Prime Video on March 25. The trailer of the film was released by Amazon Studios earlier today. 

Written and directed by Raja Ramamurthy, the coming-of-age dramedy film revolves around Pavithra, a 19-year old, who comes from a conservative background. She is in that awkward stage between being a curious teenager and a smart woman and struggles to strike a balance between societal expectations and personal desires. 

The title of the film denotes the four ideal qualities - Achcham (Fear), Madam (Innocence), Naanam (Coyness), Payirppu (Chastity) - which, as Amazon Studios' official statement reads, are the four ‘ideal’ qualities that every good Tamil girl must possess.

Speaking about the release of the film, writer-director Raja Ramamurthy said in a statement, "My excitement level is at an all-time high. It is a very relatable story, narrated from a young girl’s point of view, which has never been attempted before in Tamil cinema. I worked with a predominantly female cast and crew, and their inputs helped bring to life the female perspective brilliantly. It was an absolute pleasure directing the young and highly versatile Akshara and a seasoned veteran like Usha Uthup and I am honoured to work with them in my very first film. I am confident that viewers across the country will enjoy our labour of love.”

Lead actor Akshara Haasan said that she believes that every young adult will relate to her character from the film. "When Raja narrated the story to me, I instantly knew I wanted to be a part of this film. Achcham Madam Naanam Payirppu is a slice-of-life, light-hearted watch. It’s a coming-of-age drama where a young girl struggles to find a balance between her desires and family pressures. I believe that every young adult will relate to my character in the film. I am absolutely elated with the love and appreciation the film has received at several international film festivals and I am certain that Prime Video viewers across the country will enjoy this film."

Usha Uthup said that the film also has a very important message for the audience. "Achcham Madam Naanam Payirppu is truly special for me, as it marks my return to Tamil cinema after a decade. I am playing the role of Akshara's grandmother in the film who is also a veteran Carnatic singer so I got to do some singing as well. I am quite thrilled with the way the film has turned out. Not only is it an entertaining watch, but also has a very important message for the audience- to be honest with yourself and your feelings."

Achcham Madam Naanam Payirppu also stars Malgudi Subha, Anjana Jayaprakash, Shalini Vijayakumar, Janaki Sabesh, Kalairani, Siddhartha Shankar, Suresh Menon, George Maryan, and Kiran Keshav.

Produced by Trend Loud, the film has been in the international film festival circuit for some time now and has been recognised at various international film festivals such as HBO's South Asian International Film Festival, Caleidoscope Indian Film Festival at Boston, Chicago South Asian Film Festival, Atlanta Indian Film Festival, Tasveer South Asian Film Festival at Seattle, and the Mosaic International South Asian Film Festival in Canada.