Santhosh Narayanan: The unconditional support for Enjoy Enjaami is very touching

17 million and counting. That is the view count of AR Rahman-fronted Majjaa initiative's first song, Enjoy Enjaami. Sung by Dhee and Arivu, the song is produced by Santhosh Narayanan, who took to social media to thank the audience for its reception.

In a statement, he said, "Thank you all so much for the abundant love for Enjoy Enjaami. Dhee, Arivu, the entire team, and I are emotionally moved and very grateful for your unconditional support. The way you are celebrating this is so touching. This song is for all the independent musicians and artists whose expression needs to be captured and glorified. We will continue the pursuit of identifying the voices and artists who need support and exposure. Also, there are many great artists who will join this revolution as we progress. Above all, everything we do is for you, my dear people. Please continue your graceful and abundant support."

Earlier, speaking about the initiative, Rahman said the initiative's aim was to “elevate the world-class talent we have to the global stage.” Rahman further stated that he believed that he got the opportunity of working with musicians, filmmakers, actors from industries in all southern Indian states because of being born in Chennai. “We could start something that will revive the unity through music,” he added.

Other talents who would be part of this initiative include independent artists and bands from south India like Siennor, Leon James, Mugen Rao, Maalavika Sundar, Pradeep Kumar, Tenma and Gaana Muthu, Two’s A Company, The Casteless Collective, NXT Sister Duo, Pravin Saivi, M.I.A, Staccato, Sean Roldan and friends, and Shashaa Tirupati.