Ayushmann Khuranna: Pandemic and lockdowns have made us more opinionated
Ayushmannn, while talking about his film Article 15, which has completed two years of release, shared his take on how to restart the theatre business in India
Actor Ayushmann Khurrana feels the pandemic and lockdowns have made people more opinionated than before, adding that only superlative content would bring the audience back to theatres after the pandemic.
Ayushmann, whose film Article 15 completed two years of release, said, "Article 15 is a special film in my filmography, and I can't thank (director) Anubhav Sinha sir for giving me one of the most cherished films of my career."
"It was an eye-opening film for me and helped me see things from a different lens. We will need films like Article 15 with its superlative content to pull people back to theatres," he added.
The Bollywood actor went on to says, "I'm a firm believer that the pandemic and lockdowns have made us more opinionated than before, and people would only want to invest time and energy on things that are unique and different. They would want to have worthwhile community experiences."
Ayushmann also believes that fresh, unique, and disruptive cinema will restart the theatrical business in India.
"Cinema will provide them with that option, but we will have to produce the best content that we have ever produced. People will want to be entertained with films that celebrate new ideas. The scale of the film will be immaterial because content will take precedence in a whole new world," is Ayushmann's opinion.
The actor added that people have already been exposed to brilliant content from across the world. "So, for them to step out to a theatre to watch a film they need a huge incentive and content will play this crucial role. People will want to watch brilliant films," he says.
Ayushmann will soon be seen in Chandigarh Kare Aashiqui directed by Abhishek Kapoor, Anek directed by Anubhav Sinha, and Doctor G directed by Anubhuti Kashyap.