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Adidas unveils 20-film series Seeing Possibilities to change lives- Cinema express

Adidas unveils 20-film series Seeing Possibilities

The film series is meant to illustrate the 'power of sports to change lives' 

IANS
   |   
@XpressCinema
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Published: 22nd April 2021

Global sportswear brand Adidas on Wednesday introduced a new global film series titled  Seeing Possibilities that is about "rebellious optimism, rooted in the purpose of Adidas in the power of sports to change lives." 

Told in documentary style, the 20-film series, including those featuring Ranveer Singh, Hima Das, Beyonce, Paul Pogba, Mo Salah and Siya Kolisi, offers a powerful narration brought to life through rare, home footage of some of the authentic stories in sport and sports culture around the world, the company said in a statement.

The episodic content series kicked off on April 19, with new stories dropping throughout spring into summer.

"Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport. This attitude is what inspires us every day and is pushing us to build the future. Seeing Possibilities is for everyone who wants to create a better tomorrow for all people," said Brian Grevy, Executive Board Member, Global Brands, adidas.

"Hima Das saw the possibilities in being the first Indian athlete to win gold at the IAAF World U20 Championships which inspires others to see the possibilities of globally succeeding in sport wherever they come from," said the company. "An icon and a trailblazer in athletics, her personal win was also a win for the community she was raised in, and for everyone in the small towns of the world that are seeing the possibilities to create magic moments on a global stage." 

Bollywood actor Ranveer saw the possibilities to cut through stereotypes and make it big, while defying cultural expectations, which inspires a community of people to express themselves, said Adidas. "Ranveer only sees open doors -- and then blasts straight through them. A rank outsider, self-made in the entertainment business, Ranveer has carved his name in the history of Indian cinema over the span of a decade with his incredible era-defining performances."

"Beyonce saw the possibilities of inviting all of us to find our voice," added the brand. "To use her platform as a stage to celebrate our differences with all people." 

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