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Aditya Chopra unveils a special logo commemorating 50 years of YRF- Cinema express

Aditya Chopra unveils a special logo commemorating 50 years of YRF 

The logo captures the five-decade journey of the premier film studio

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Published: 28th September 2020
Special logo commemorating 50 years of YRF 

Producer Aditya Chopra has unveiled a new logo commemorating 50 years of Yash Raj Films. The logo captures the history of YRF that has worked with the biggest superstars and entertained audiences with their blockbuster movies.
 

Aditya Chopra revealed the special logo on the 88th birth anniversary of his father, late director Yash Chopra. In a note, the YRF scion said, “In 1970, my father Yash Chopra, left the security and comfort of his brother Mr BR Chopra and formed his own company. Till then, he was a salaried employee of BR Films and didn’t own anything of his own. He did not know how to run a business and did not even have the basic knowledge of what goes into making a company. All he had was a strong belief in his talent and hardwork and a dream to be self-reliant. That conviction of a creative man backing nothing but himself and his art, gave birth to Yash Raj Films.”

Akshaye Widhani, Senior Vice President- Finance, Business Affairs & YRF Studios, added, “This special logo captures nostalgia, remarkable moments from YRF’s history and its journey in cinema and also gives a glimpse of YRF’s contribution to the Indian film industry and audiences through its blockbuster films that has shaped pop culture for India and Indians. This special logo is also our tribute to all the superstars, across five decades, who have been gracious enough to creatively collaborate with us and help us give India milestone films that have written history and set new benchmarks in Indian cinema. Today is an incredibly special day, not just for us at YRF but also for the industry at large, and we would like to thank everyone for their love and support towards our brand over these 50 years of our humble existence.”

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