Jyotika's Ponmagal Vandhal to arrive directly on OTT? Theatre owners association reacts strongly
The general secretary of the Tamil Nadu Theatre Owners Association, R Pannerselvam, has announced that they won't release any films by Suriya's 2D Entertainment after this
Jyotika-starrer Ponmagal Vandhal, produced by Suriya's 2D Entertainment, might skip theatrical release and arrive directly on OTT. It is said that the streaming rights of the feature film has been bagged by Amazon Prime Video and Ponmagal Vandhal will be available on the platform from the 1st week of May. However, no official announcement has been made yet.
Theatre owners have strongly reacted to this development. The general secretary of the Tamil Nadu Theatre Owners Association, R Pannerselvam, condemned the reports and said films made for theatrical release must not directly release on OTTs.
Pannerselvam claimed that the film's producer, when contacted, refused to change the decision. Following this, he has announced that their association won't release any films by the production house and the companies involved with them. "They can release all their films on OTTs. Our theaters don't need their films," he has said. Watch,
Ponmagal Vandhal directed by JJ Federick was initially set to release in theaters on March 27. The nation-wide lockdown due to the Covid-19 outbreak led to theatre closures and the film failed to hit the screens on the scheduled date.