Morning shows of Amala Paul's Aadai stand cancelled because of financial issues, even as film faces backlash from certain political groups
The KDM (Key Delivery Message) to start digital screening in theatres was not issued by the DSPs (Digital Service Providers), the details of which are not yet clear
Last-minute cancellation of shows has become one of the major issues that Tamil cinema has been facing for quite some time now. The latest film to join this list is Amala Paul's heroine-centric film, Aadai, directed by Meyaadha Maan fame Rathna Kumar.
The first shows at 10 a.m in the morning have been cancelled - both within Tamil Nadu and in overseas locations - due to financial issues. The KDM (Key Delivery Message) to start digital screening in theatres was not issued by the DSPs (Digital Service Providers), the details of which are not yet clear.
Aadai had raised quite some eyebrows with the first look poster and teaser, featuring a nude Amala Paul waking up to trauma. Notaby, the film has already been cleared by the Censor Board with an 'A' certificate.
Meanwhile, the founder of the Anaithu Makkal Katchi, Rajeshwari Priya, had filed a complaint yesterday against the makers of Aadai for promoting nudity, and spoiling Tamil culture. The party is apparently irked about the usage of the nude posters for the promotion of the film.
After filing the complaint, Priya had said that she has asked the Director General of Police to take action against the makers and prevent them from promoting the film with nude pictures since they will affect the children and kids. She had also added that she can't prevent the release of Aadai since the censor board has approved of the film with an A certificate, but she is against the promotions. She had claimed that the promos will be seen by all people, irrespective of the age, and that will nurture negative thoughts in the young, impressionable minds.
The founder of Anaithu Makkal Katchi had also put forward some serious allegations against Amala Paul. She had claimed that Amala Paul doesn't care about Tamil culture since she is not from this state, and that she will do anything for money and fame.
With the KDM issue still unresolved, it remains to be seen if Aadai will make it to the theatres today.