Ram Charan inaugurates India's largest theatre screen in Andhra Pradesh
The screen boasts of 4K RGB laser projection and Dolby Atmos Immersive Audio
Sulurpet, a town around 80 km from Chennai, is now the proud owner of India's largest screen - EPIQ. At 100ft wide and 85ft high, the screen was unveiled by Qube cinemas, who have promised this is just the first of many to come.
Producer Vamsi Krishna, one of the two producers of Saaho and the owner of V Celluloid chain of cinema theatres, has built this three-screen theatre - VEPIQ. It then should come as no surprise that the first film to be screened here will be Prabhas' Saaho, and to commemorate the launch of EPIQ (and VEPIQ), Vamsi had invited the film's director Sujeeth, music director Ghibran, eminent cinematographer PC Sreeram, and the chief guest Ram Charan, a close friend of the producer.
Speaking at the launch, Ram Charan said it gave him great pleasure to be present at the launch of what is touted to be South Asia's largest screen. "The visuals of Saaho are fantastic. It is an immersive experience. I can't wait for October 2 when I can sit and watch Sye Raa Narasimha Reddy with all of you," said the producer of the Chiranjeevi-starrer.
Vamsi Krisha said that while the screen is expected to attract movie lovers from Sulurpet and nearby Sriharikota, he also hoped that people from Chennai who don't mind a long drive, would throng the theatre on weekends.
The screen boasts of 4K RGB laser projection, which, unlike the present laser projection system, will never lead to screen decay, and Dolby Atmos Immersive Audio. Qube cinemas also mentioned that they will be launching a specially-mastered Digital Cinema Package aka DCPs for select movies in the Premium Large Format.
Boasting 600+ seats, the price for the screen is said to cap out at Rs 200.