Enable Javscript for better performance
777 Charlie to have 21 premiere shows across India- Cinema express

777 Charlie to have 21 premiere shows across India

At the trailer launch, Rakshit Shetty explained his reason to release the film in multiple languages

Published: 17th May 2022

Countdown begins for 777 Charlie, which is all set to hit the theatres on June 10. Rakshit Shetty is leaving no stone unturned to ensure the multilingual film reaches the widest audience possible. The highly-anticipated Kiranraj K directorial is expected to have 21 premiere shows across the country before the release.

“As a filmmaker, I feel the first three days of the film’s release are crucial and it is our responsibility to bring the audience to theatres,” said Rakshit at the trailer launch event, and added that the success of a similar strategy with Raj B Shetty’s Garuda Gamana Vrishabha Vamana pushed them to try the same with 777 Charlie. “We have planned 21 premier shows at different parts of the country. Word-of-mouth publicity by the audience for the first few days is important, and premieres will help us to create the right buzz.”

Even as the entire team including Raj B Shetty, and Rishab Shetty were present at the trailer launch event, all eyes were trained on Charlie the dog who took centrestage at the event. Talking about his five-year journey with 777 Charlie, actor Rakshit Shetty said, “I’m confident that the audience will have an emotional journey, and will also put a smile on all their faces. There is definitely a positive message to take away from 777 Charlie.”

777 Charlie will also be released in Malayalam, Tamil, Telugu and Hindi. While actor-filmmaker Prithviraj Sukumar is distributing the Malayalam version, director Karthik Subbaraj and actor Rana Daggubati will release the Tamil and Telugu versions, respectively. UFO will be releasing it in Hindi.

Rakshit is also backing the film under his Paramvah Studios, in partnership with GS Gupta. Explaining his reason to release the film in multiple languages, Rakshit said, “Dogs have always been a human’s best friend, and the lockdown proved to us that dogs were indeed the best company. Also, certain themes of 777 Charlie felt universal, and I wanted a wider audience to see the film. Pet lovers would definitely love 777 Charlie, and even those who aren’t pet lovers would definitely think of adopting one after watching the film.”

Here's the trailer of the film

Related Articles


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.


As superstar's Baba is gearing up for a re release, what other Rajini film would you like to see on the big screen again?