Prime Video India and Korea's largest entertainment studio CJ ENM announced a multi-year distribution deal on Monday to significantly expand the streamer's K-content for Indian audiences. The collaboration will see a slate of 26 new titles from CJ ENM being rolled out over the next two years, alongside popular titles from the studio's existing library to cater to the growing popularity of K-content in India. This collaboration is an extension of the existing global deal between Prime Video and CJ ENM.
Among the series that are part of the slate include Yumi's Cells Season 3, the latest instalment of CJ ENM's franchise that topped streaming charts in 81 countries. The pipeline also includes popular hits such as Filing for Love, The Legend of Kitchen Soldier; and the romantic comedy My Bias, My Boss, among others. The deal also includes Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW and Yumi's Cells seasons one and two, to name a few. The line-up features acclaimed actors including Kim You-Jung, Lee Jong-suk, Park Ji-hoon, and Cha Woo-min, who are part of stories in diverse range of genres including drama, thriller, romance, fantasy, and action.
The deal, spanning over 100 titles over two years, will feature subtitles in English and dubbing in Hindi, Tamil, and Telugu.
Manish Menghani, director and head of content licensing, Prime Video, India, said, "At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them." . "The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love, among several others – all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content,” he added.
Jangho Seo, EVP of Platform Division at CJ ENM, said, “We are pleased to collaborate with Prime Video India to bring CJ ENM's acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video's unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region.”
