Hansa Entertainment Private Ltd, is the latest venture from the RK Swamy Hansa Group, which will focus on streaming and digitial projects, apart from television and theatrical ones. The company also announced that it has appointed Sujatha Narayanan as the CEO.
Srinivasan Swamy, Executive Chairman of RK Swamy Hansa Group said, “The launch of Hansa Entertainment marks an exciting new chapter, as it is expected to evolve into a multi-format production house that speaks the language of the modern viewer while staying true to our roots. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy who is the Director and the newly appointed CEO. Unlike, RK Swamy Hansa which is in the business of providing Integrated Marketing Services, Hansa Entertainment will focus on creating OTT films, Series and Vertical dramas.”
The newly appointed CEO, Sujatha Narayanan said, said “I am glad to be a part of Hansa Entertainment which already has a strong goodwill in the industry, thanks to the pioneering work done by the group entity Hansa Vision. Hansa Entertainment will evolve as a story-first, IP driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films. Our stories will be selected with a keen ear-to-the-ground approach, while keeping an eye for the best aesthetic and filmmaking sensibilities. The core team at Hansa Entertainment has both industry veterans and new age talent, which will ensure that our offering to OTT platforms, theatrical productions and branded vertical dramas promises to be engaging and entertaining.”
The newly created Hansa Entertainment is founded by Sruti Swamy and Siddharth Swamy, who have backgrounds in architecture and business analytics respectively.
