Streaming services Amazon MX Player and Prime Video will soon be integrated under one platform, the streamers announced on Thursday.
The MX Player app will now have a rebranded identity and will have an option for customers to subscribe to Prime and unlock a wider selection. As per a press release, “the Amazon MX Player app on iOS, Living Room and web apps will redirect all customers to Prime Video, where they will enjoy content from both services including AVOD content for free.”
In the next few months, this integration will bring together both MX Player’s free and Prime Video’s paid streaming service under one brand, spanning Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), and add-on subscriptions, all in one place.
Talking about the merger Gaurav Gandhi, Vice President, Asia-Pacific and ANZ, Prime Video, said, “Our focus at Prime Video has always been to bring authentic stories that reflect the diversity of our audiences. With the integration of Amazon MX Player’s expansive original slate and audience scale, our collective offering is bigger and stronger than ever — making Prime Video the one-stop destination for quality entertainment, for every customer in the country.”
In 2024, Amazon acquired certain MX Player assets and merged them with Amazon miniTV to create Amazon MX Player.
