Randeep Hooda has come on board as a brand ambassador for STAGE, an OTT platform which showcases content from regional languages like Haryanvi, Rajasthani and Bhojpuri.
As part of the association, Randeep will front integrated campaigns across digital, social, television and outdoor platforms, while also championing the platform’s TV app.
Randeep, who also hails from Haryana, shared that the decision felt deeply personal. “I have always believed in embracing your roots as we move forward with times. For me, language and culture are not limitations, they are strengths that shape who we are and how we see the world.”
“The stories that stay with us the longest are the ones that sound familiar, feel lived-in, and come from a place of truth,” he added.
Apart from Randeep, STAGE also has Olympic gold medallist Neeraj Chopra associated with the platform.
Randeep was last seen in an antagonist’s role in Sunny Deol fronted Jaat (2025). He will be part of a war-drama based on Indian Army's Operation Khukri. The actor also has a Hollywood action-comedy project titled Matchbox in the pipeline, which stars John Cena and Jessica Biel.
