Industrialist Kumar Mangalam Birla’s daughter and entrepreneur Ananya Birla launched Birla Studios, a foray of the Birla Group in the film industry, on Wednesday.
As per a press release, “Birla Studios has been created with the intent to create high concept, prestige-driven, commercial cinema. It will focus on stories that seamlessly balance broad audience reach with artistic distinction, championing culturally relevant narratives and storytelling.”
“We are all stories. Cinema is one of the most powerful mediums through which those stories are told. At its most powerful, cinema creates an immediate connection while leaving a lasting resonance,” said Ananya Birla in a statement.
“At Birla Studios, our focus is on curating a slate of films that balance cultural significance with strong entertainment value and a conscious stand to nurture new talent, while exploring genres, amplifying fresh voices and diverse perspectives,” she added.
Birla Studios is shaping a multi-language slate that spans stories in Hindi, Gujarati, Malayalam amongst other regional languages and international English language cinema.
