Ekta Kapoor’s Balaji Telefilms and streaming platform Netflix have entered into a long-term creative collaboration for a range of projects across different formats. They have previously collaborated on films like Kathal, Pagglait, Jaane Jaan and Dolly Kitty Aur Woh Chamakte Sitare.
As per a press release, the collaboration includes an untitled series, which is currently in advanced stages of development. More details about the projects are awaited.
Making the announcement, the two wrote on Instagram, “Rooted in India. Ready for the world.”
Speaking about the collaboration, Ekta said in a press release, “Partnering with Netflix, the world’s leading storytelling platform known for its premium content and constant innovation, is a big moment for us. It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires, and connects people everywhere."
Monika Shergill, Vice-President, Content, Netflix India, added, “Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey.”