Bhumi Pednekar and her sister Samiksha Pednekar have launched a new sustainable beverage brand called Backbay. It is termed as a “next-generation beverage brand that reimagines hydration for the modern Indian lifestyle”. The brand’s debut offering is natural mineral water, which is sourced from the Himalayan foothills, as per a press release.
Speaking about it, Bhumi said, “I’ve always been conscious of what I consume and how it impacts my health and the environment. When I looked at the bottled water space, it felt outdated and lacking in trust. Despite being the most essential beverage, water hasn’t seen meaningful innovation. Most options come in plastic, and the alternatives are either expensive or inaccessible. This made us rethink how water should be sourced, packaged, and experienced.”
She added, “Every choice we’ve made reflects our values of integrity, sustainability, and long-term impact. Backbay is not just a product. It is a cleaner, safer choice - one that prioritises people and the planet.”
Backbay comes in a sustainable packaging with the water coming in lightweight, FSC-certified paperboard cartons topped with plant-based caps made from sugarcane resin, making it fully recyclable.
Samiksha, who is a layer-turned- entrepreneur, said that water is the “most overlooked daily product”. “With Backbay, we saw a clear gap, to build a hydration brand rooted in integrity, design, and conscious sourcing. This wasn’t just a business opportunity; it was a chance to simplify choices in a cluttered space and bring clarity to something as fundamental as the water we drink,” she said.
The product will enter the market at the end of August.
Meanwhile, on the work front, Bhumi was last seen in the Netflix series, The Royals. Her last theatrical release was the Arjun Kapoor-Rakul Preet Singh starrer romantic-comedy, Mere Husband Ki Biwi, which released in February.
