Ananya Panday on deepfake videos: It’s very scary, government needs to come up with regulations

Actor Ananya Panday, whose upcoming film CTRL delves into the world of artificial intelligence (AI), says government authorities need to come up with certain regulations to prevent the misuse of technology.

Recently, top film stars like Aamir Khan, Ranveer Singh, Alia Bhatt, and Rashmika Mandanna fell victims to deepfake videos.

The trailer for CTRL sees Ananya’s character ask an AI app to "erase" her lover Joe (Vihaan Samat) from her life after she catches him cheating on her.

“It's very scary. As public figures, our faces and voices are out there. (So) I don't know how much we can safeguard. I think it will have to come from regulations by the government, that's probably the only solution,” Ananya told PTI in a media group interaction on the green carpet of the IIFA Awards 2024 addressing a question about deepfake videos of celebrities.

Deepfake is a digital method where users can replace one person's likeness convincingly with that of another using AI technology.

Produced by Saffron and Andolan Films, CTRL will start streaming on Netflix from October 4. The cyber thriller is directed by Vikramaditya Motwane.