Actor Sunny Kaushal, who was last seen in the OTT film Phir Aayi Hasseen Dillruba, recently spoke about the changing dynamics in the entertainment industry and how OTT platforms became the game-changer during the pandemic.
"After the pandemic happened, there was no way to get your money back as so many films were stuck in the middle of production," Sunny explained. "That's when OTT really came into the picture. Ore-pandemic, nobody could have imagined OTT becoming such a major player in the industry. Today, it’s the main space for content consumption. The platforms have revolutionized the way stories are told, and the variety is immense. Whether it's a niche art film, a big-budget action thriller, or international content, there's something for everyone."
Sunny also highlighted the vast range of content that OTT platforms offer, giving creative teams and actors an opportunity to experiment with new genres and formats “What's fascinating is the quality of content these platforms provide. From series to films, OTT platforms allow stories that may not have found space in traditional cinemas to thrive. It’s a more inclusive space for storytellers, and as an actor, it's exciting because you can really push the envelope.”
“The success of OTT is not just because of the pandemic. It's here to stay because audiences love the freedom and accessibility. People want to watch content at their own pace, and streaming platforms provide that flexibility," he added.