Vidyut Jammwal on the failure of Crakk: ‘I lost a lot of money...’

Directed by Aditya Datt, the actioner also starred Arjun Rampal, Nora Fatehi, and Amy Jackson in pivotal roles
The poster of Crakk
The poster of Crakk

Vidyut Jammwal recently opened up about the failure of his action-thriller Crakk: Jeetega… Toh Jiyegaa and said that he lost a lot of money due to it. Vidyut also served as one of the producers for the film, which was directed by Aditya Datt and also starred Arjun Rampal, Nora Fatehi and Amy Jackson in pivotal roles.

The film made around Rs 17 crore, which was not even half of its Rs 45 crore budget. In an interview with Zoom, Vidyut said, “I lost a lot of money. The most important thing for me was about how to deal with it. With losing money comes a lot of advice. People who have lost money in the past and friends who really care about you. It was important for me to disconnect from all the advice. After the release of Crakk, I joined a French circus and spent about 14 days with these elite human beings.”

He revealed that the experience there was transformative. “I spent time with this contortionist. A contortionist is someone who can make their bodies reach certain levels which are nearly impossible. So, when I am watching a contortionist, in my head, it’s like, ‘Oh my God, how can somebody be like this’. I am the smallest person in that room when I am in a circus like that. I spent some time with those guys, and by the time I came back to Mumbai, everything had calmed down,” he said.

When he came back to Mumbai, he started thinking about how to be debt-free. He added, “When I came back, I sat down and thought, ‘Okay, I have lost so many crores, now what do we do?’ And I have to tell you, in three months, I’m debt-free. It’s a miracle.” When his friends asked how he did it, Vidyut told them that he just didn’t ‘stress about it’, and executed a game plan that he didn’t explain.”

In 2023, Vidyut was also the producer for IB71, where he played the lead role. The film didn’t have a good run at the box-office as well earning over Rs 29 crore with a budget of Rs 40 crore.

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