Janhvi Kapoor headliner Ulajh is having a slow run at the box office. As per a Sacnilk report, the film opened at Rs 1.15 crore on Friday which marginally increased to Rs 1.75 crore on Saturday. Its worldwide gross is currently Rs 3.75 crore, with no significant improvement expected in the forthcoming days due to the film’s mixed reviews.
Actor Gulshan Devaiah, who is a part of the film, meanwhile, took to social media to express his opinion about the film’s underperformance at the box office. Quote-tweeting the link to a news article on Ulajh’s Day 2 box office collection with the headline “Janhvi Kapoor film continues to struggle,” Gulshan wrote on X, “Struggle is the salt that makes success taste good. The ones who don’t embrace the struggle will never achieve anything worthwhile. This is a tough business. Period.”
Gulshan also responded to a comment which suggested that the film should have been released on OTT. “Sir it’s question of removing the big screen obsession and going where the consumers are going – OTT is the future. This would have found love appreciation and big numbers on OTT. But wrongly distributed by going to cinemas (sic),” the user wrote, to which the actor said, “Feature films are meant to be seen on the big screen. Hit flop toh chalta rahta hai (Hits and flops will keep happening). As pragmatic as I am about a lot of things, I’m not willing to let go of my idealism when it comes to cinema. I also don’t expect people to understand this. It’s a very personal thing for me.”
Both releases on Friday: Ulajh and Ajay Devgn and Tabu starrer Auron Mein Kahan Dum Tha, are struggling at the ticket counters. The Neeraj Pandey film has collected only Rs 4 crore in two days.