Applause Entertainment teams up with Amar Chitra Katha to create animated content
The pioneering comic publication has opened up its catalogue for animation adaps
Applause Entertainment has announced a partnership with children's publication Amar Chitra Katha. As part of this collaboration, Applause has acquired the license to the Amar Chitra Katha catalogue, comprising 400+ titles which will be developed and produced into animated content.
Spanning 20 languages, the Amar Chitra Katha library boasts titles across epics and mythology, history, fables and others. It is considered a pioneer in comic book storytelling for children in India.
Speaking on the announcement, Mr. Sameer Nair, CEO, Applause Entertainment, said, “Amar Chitra Katha is a household name in India with a diverse and celebrated library which deserves to be retold. Like millions of other people, I have grown up reading these iconic comics and as a child, imagined them with dynamic visuals and dramatic sound & action. This is our opportunity to realize that dream."
Preeti Vyas, President & CEO, Amar Chitra Katha, added, "As the nation's favourite storyteller, our mission has always been to provide Indian children a route to their roots and inspire in them a great sense of pride about India and being Indian. While we continue to keep our founder, Mr Anant Pai's dream alive by telling new stories and creating fresh content in print and digital formats, we are also keen on presenting our iconic stories in an animated avtaar. For this, we could not have hoped for a better partner than Applause."