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Do Irumbu Thirai and Kaali herald a new trend in film promotions?

With footage from the films getting officially shared by the makers ahead of their actual release, we take a look at the latest craze in film promotions

Published on 16th May 2018

Viewfinder: The bizarro world of film promotions

Taking off from the recent Radha Ravi controversy, the writer talks about how film-related events are becoming lesser about films and more about random offensive statements 

Published on 24th March 2019

Paper cinema amid a pandemic

With the pandemic affecting film promotions, and an important wing of it—flex banners and wall posters—we speak to prominent players in this space to learn about survival strategies and future plans

Published on 27th June 2021
Photo Source: Oh My Dog pet adoption drive, Veetla Vishesham poster, Kaduva team with influencer Nirmal Pillai and Panchathanthiram cast

The promotion revolution

Over the years, films, both low-budget and big-budget ones, have understood the importance of promotions. The times are changing though, and doing the expected isn’t thought to be good enough anymore

Published on 5th August 2022

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Laal Singh Chaddha
Bang Bang
Dil Bechara
Girl on the Train
Chef