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	Do Irumbu Thirai and Kaali herald a new trend in film promotions? With footage from the films getting officially shared by the makers ahead of their actual release, we take a look at the latest craze in film promotions Published on 16th May 2018
	Viewfinder: The bizarro world of film promotions Taking off from the recent Radha Ravi controversy, the writer talks about how film-related events are becoming lesser about films and more about random offensive statements  Published on 24th March 2019
	Paper cinema amid a pandemic With the pandemic affecting film promotions, and an important wing of it—flex banners and wall posters—we speak to prominent players in this space to learn about survival strategies and future plans Published on 27th June 2021
	The promotion revolution Over the years, films, both low-budget and big-budget ones, have understood the importance of promotions. The times are changing though, and doing the expected isn’t thought to be good enough anymore Published on 5th August 2022