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Tollywood's OTT release window increased to 8 weeks- Cinema express

Tollywood's OTT release window increased to 8 weeks

The producers have also agreed to revise the existing agreements in compliance with the new rule

Published: 18th August 2022

The Telugu Film Chamber of Commerce (TFCC) and the Active Telugu Film Producers Guild (ATFPG) on Thursday announced that all the films will release on OTT streaming platforms only after eight weeks of running at theatres. That's not all, the producers have also agreed to revise the existing agreements in compliance with the new rule.

"We have decided to extend the window period of OTT release to eight weeks. Hereafter, all the filmmakers will adhere to this rule and there is absolutely no question of flouting the agreement. We are also pursuing the existing agreements and if need be, we will change the terms and conditions with immediate effect," said Dil Raju, the president of the Active Telugu Film Producers Guild.

Raju also highlighted the need to regulate the ticket price and the food and beverage prices at the multiplexes. "We have requested the management of all the multiplexes to make all these things at affordable prices," he added.

He also stated that the TFCC has taken steps to lower the spiraling production cost without compromising the quality. "The Movie Artist Association and TFCC have agreed to reduce the increasing production costs and have decided to continue shooting activities within the stipulated budget thus giving no room for wastage of funds or resources."

The producer said the demands of the Telugu Film Workers, including the salary hikes, have been agreed upon in the meeting. "We have agreed to give a hike, but we are yet to ascertain the modalities and we will be closing this issue soon after completing a dialogue with the workers' unions. Also, the film shootings will be resumed shortly and we will announce all those details in another meeting soon," said Dil Raju. 

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