Salman Khan accepts Radhe will get low box office numbers: I apologise to all the theatre owners

The film is opening in theatres as well as the digital pay-per-view-service Zee Plex on May 13
Salman Khan accepts Radhe will get low box office numbers: I apologise to all the theatre owners

Salman Khan’s Radhe: Your Most Wanted Bhai is getting a multi-format release on May 13. The film is opening in theatres as well as the digital pay-per-view service Zee Plex. However, with the COVID-19 crisis still raging, Salman knows the film’s theatrical earnings will be affected.

"We will get the lowest numbers out of Radhe," Salman, whose films are routinely pegged as blockbusters, told IANS.

In the same interview, the actor-producer admitted he will lose money on Radhe and, with an apology to theatre owners, added that he plans to re-release the film on big screen once normalcy returns. 

"We may not even cross Rs 10-15 crore. We will lose money on Radhe and box office collections are going to be almost zero, but we are still going ahead. I apologise to all the theatre owners that we are doing this film now, but it is the right thing to do. The intention was to release as soon as the pandemic was over, but it doesn't seem to get over," Salman said.

"If you remember, a few months ago on social media, they were requesting that the film come in theatres on Eid. We agreed to it because they said 1000 single screens have shut down. We agreed as they thought that getting Radhe on screens would get the crowds back and theatres would be functional, but that did not happen. Now the film is releasing on OTT, abroad and in 20-25 theatres that are open here. Once the theatres open, even after doing this OTT release, if they (the audience) like the film, they will want to go and see the film in theatres. Also, there is a particular audience that does not watch stuff on OTT. So, we will do a re-release in the theatres," he added.

Related Stories

No stories found.
Cinema Express
www.cinemaexpress.com