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BookMyShow launches movie streaming service- Cinema express

BookMyShow launches movie streaming service   

This new platform will be in a pay-per-view VOD format offering content to either buy or rent

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Published: 05th February 2021

Online ticket booking platform BookMyShow (BMS) has rolled out BookMyShow Stream - under the Transaction Video-on-Demand (TVOD) model - that will offer users a pay-per-view format to either buy or rent movies.

With over 600 movie titles and more than 72,000 hours of content, BookMyShow Stream will feature a curated library of films and content from around the world. The platform will feature multiple marquee premieres every Friday and over 22,000 hours of exclusive content at launch.

It will provide users with the option to rent a movie for a finite duration or buy it for unlimited access. The price points will differ depending on the selection made and would range between Rs 40 - Rs 700.

"BMS will focus on bringing films under categories such as Premieres, Exclusives, World Cinema, Missed in Theatres, Festival Favourites, and dedicated Bundles. These categories have been built on the back of years of rich consumer understanding and data insights on user behaviour and preferences garnered on the platform," BMS Chief Operating Officer (Cinemas) Ashish Saksena said.

Interestingly, BMS had launched global online streaming to allow consumers to access live entertainment shows from their homes after the coronavirus pandemic disrupted the movie-going experience.

Through BookMyShow Online, the company offers both paid and free performances across music, comedy, and other performing arts.

BookMyShow Stream will feature movies like Christopher Nolan's Tenet, Gal Gadot-starrer Wonder Woman 1984, and the horror fantasy The Craft: Legacy.

Films like Alone, Yes God Yes, The Peanut Butter Falcon, The Guilty, Les Miserables, Unhinged, and Coma, along with movies from premium independent studios will also premiere exclusively on BookMyShow Stream.

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