Bigg Boss 4 Tamil to begin in the first week of October

Bigg Boss Tamil on Star Vijay has become one of the most loved shows amongst Tamil audiences, and millions of fans eagerly awaiting the new season, are delighted with the unveiling of the official promo of Season 4, featuring superstar host Kamal Haasan yet again. 

Bigg Boss Tamil Season 4 is all set for launch in the first week of October, during peak festive season to bring viewers maximum entertainment, and for brands, an unparalleled platform. The work on the show is in full swing currently with the house being constructed on the outskirts of Chennai. 

The promo for the upcoming season features a stylishly dressed Kamal Haasan swaying to a peppy number, composed by popular music director Ghibran and choreographed by Sandy Master of Bigg Boss Tamil Season 3 fame. It showcases how the Bigg Boss voice has become an integral part of every household.

Speaking about Bigg Boss Tamil, Kevin Vaz, CEO – Regional Entertainment, Star India said “Bigg Boss Tamil has been the biggest non-fiction television phenomenon in Tamil Nadu, and the upcoming Season 4, hosted by superstar Kamal Haasan again, promises to be bigger. Fans are ecstatic with the return of Bigg Boss post the teaser and promo and the same level of excitement extends across advertisers well. We are seeing huge demand across both national and local players as they see this show as an opportunity to connect effectively with their audiences and create an impact in the market. We already have a significant number of partners on board and conversations are ongoing with other players across key sectors like FMCG, Handsets, Auto, and Ed-tech, with several brands expected to close within the next two weeks.” 

Sponsors who have been part of Bigg Boss Tamil across the past three seasons and have experienced the power of this platform first-hand are already on-board. Adani Wilmar and Nippon Paint with their past Bigg Boss campaigns continue to associate with the show. Bigg Boss Tamil Season 4 continues to attract brands — within a week of the show’s announcement, Dabur signed on as the title sponsor and other brands include Preeti Appliances Udhaiyam Dal, Aswini Homeo, and RKG Ghee.