OTT platform Lionsgate Play forms alliance with JioFiber
JioFiber customers can now access Lionsgate Play’s line up of Hollywood film franchises and other titles on JioTV+
Global content company Lionsgate (NYSE: LGF.A, LGF.B) has formed an alliance with Jio to bring Lionsgate Play streaming service to JioFiber customers. The association will give JioFiber customers access to Lionsgate Play’s line-up of Hollywood film franchises and other movies on JioTV+. In addition, regional viewers can stream titles like The Hunger Games franchise, John Wick series, Knives Out, La La Land, The Twilight Saga, and more in Hindi, Marathi, Tamil, Telugu, Kannada and Bhojpuri.
Commenting on the partnership, Rohit Jain, Managing Director, Lionsgate South Asia, said, “We have recently seen a surge in viewership across Indian platforms as more and more people stream premium content. What began as a smart phone-led content revolution is transitioning and expanding to encompass consumer televisions and other large screens in the home. In response, we will continue to invest in technology and distribution with great partners like Jio that give our consumers the option of watching our movies either on large screens or on their smartphones. This alliance with JioFiber is our first major step amongst several such initiatives to come in taking content on large screens within comforts of consumers’ homes.”