Birds of Prey title changed to boost sales

The title of Margot Robbie's latest film, Birds of Prey and the Fantabulous Emancipation of One Harley Quinn, has been changed to Harley Quinn: Birds of Prey in order to improve the sales of film tickets.

Despite positive reviews for the latest DC film, the box office returns from the initial collection have apparently been lower than projections. Birds of Prey has garnered the lowest opening weekend for any DC adaptation since 2010, grossing just $33 million domestically. 

The makers believe that having the name of the fan-favourite character played by Margot Robbie would bring in the footfall to the theatres.

According to an article on The Verge, the film's official title remains the full Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn). It has been altered specifically for theatre websites and apps as a means of simplifying things for consumers and placing a greater emphasis on the key terms that will resonate with casual audiences.