Enable Javscript for better performance
Birds of Prey title changed to boost sales- Cinema express

Birds of Prey title changed to boost sales

The decision to change the title comes after the Margot Robbie-starrer had a low opening weekend at the box office

Published: 12th February 2020

The title of Margot Robbie's latest film, Birds of Prey and the Fantabulous Emancipation of One Harley Quinn, has been changed to Harley Quinn: Birds of Prey in order to improve the sales of film tickets.

Despite positive reviews for the latest DC film, the box office returns from the initial collection have apparently been lower than projections. Birds of Prey has garnered the lowest opening weekend for any DC adaptation since 2010, grossing just $33 million domestically. 

The makers believe that having the name of the fan-favourite character played by Margot Robbie would bring in the footfall to the theatres.

According to an article on The Verge, the film's official title remains the full Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn). It has been altered specifically for theatre websites and apps as a means of simplifying things for consumers and placing a greater emphasis on the key terms that will resonate with casual audiences.

Related Articles


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.


How many times did you watch KGF: Chapter 2?

4 or more