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Aparshakti Khurrana boosts digital engagement during lockdown- Cinema express

Aparshakti Khurrana boosts digital engagement during lockdown 

The actor has been motivating fans with live sessions and interactions 

Published: 18th April 2020

A few weeks ago, Aparshakti Khurrana started an online antakshari which saw many actors and singers continuing the musical chain by singing songs. Now, with the lockdown extended till May 3, Aparshakti has been interacting with artists and portals from several beats. Apart from this, he has been taking video narrations and reading scripts for his future projects. He has also started a special series called #InstaMusic where he shares videos of him singing hits — both retro and from the new era. 

Aparshakti’s digital engagement has inspired several celebrities. Talking about his digital engagement, actor Sanya says, "In the current situation Aparshakti is really helping spread a lot of awareness and positivity." Meanwhile, Arjun Kapoor has been joining his Instagram Lives and has christened him ‘Aparshakti Live’. 

With over 800k page visits in the last one week, the actor has been keeping his followers entertained on Instagram. He also appeared in a special Lockdown Anthem video alongside various Youtubers including Dhruv Sehgal, Ayush Mehra, and Barkha Singh. 

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