Sneak peek of Ganesh-starrer Gimmick goes viral

In an attempt to promote their upcoming horror comedy, the makers of Ganesh-starrer Gimmick released a sneak peek, instead of promoting the film through the usual trailer or a teaser.  

The particular scene features Ganesh, Ronika Singh, Gurudutt and others. This clip was released on the official page of Anand Audio a couple of days ago, and has since gone viral. With Gimmick looking to hit theatres in June, they released a song from the album on Monday, with music scored by Arjun Janya. Gimmick, made under the banner of Sammy Pictures, marks the debut of Ronika in Kannada, and also stars Shobraj and Ravi Shankar..