Sanjay Kapoor’s Bedhab teaser gets blocked on social media, director lashes out
Advertisements for the film’s teaser have been disapproved for supposedly promoting smoking habits
Sanjay Kapoor essays the ‘God of Death’ in his upcoming film Bedhab, which deals with smoking addiction. Directed by Akash Goila, the film also stars debutant Aasish Sachdev, Karishma Kotak and Shibani Bedi.
The teaser of the digital film was released online on Thursday. However, soon after launch, social media platform Instagram disapproved ads for the teaser thinking the film is promoting smoking habits.
Disappointed director Akash Goila lashed out on Twitter:
Wow! @instagram @facebook is constantly disapproving my ads for #Bedhab's Teaser They are saying my #film is promoting #smoking which is actually promoting #antismoking Surprised! As I see many films ads who actually promote nonsense! Now I understand what you face #anuragkashyap— Akash Goila (@AkashGoila003) August 30, 2019
He added, "We can't tell smokers to simply quit smoking; they don't understand. We need to play a different mind game with them."
Produced by Akash Goila Motion Pictures and Aashish Sachdeva, Bedhab will premiere on the OTT platform, Filmeraa. The film has been entirely shot in Greece and is slated for release soon. Sanjay Kapoor essays a triple role in film.