Abhishek Bachchan promotes Manmarziyaan online
Manmarziyaan is an Amritsar-set romantic drama starring Abhishek Bachchan, Vicky Kaushal and Taapsee Pannu
The makers of Manmarziyaan have come up with an inventive marketing strategy wherein they take the audience behind-the-scenes into the world of the film's creation. Directed by Anurag Kashyap, Manmarziyaan is an Amritsar-set romantic drama starring Abhishek Bachchan, Vicky Kaushal and Taapsee Pannu.
Abhishek, who is making a comeback after a two-year sabbatical (his last appearance was in Housefull 3, has been deeply involved with the making with Manmarziyaan. Recollecting his journey, Abhishek has been sharing a series of BTS pictures and anecdotes under the caption "Road To Manmarziyaan." The unique and insightful approach has surprised the film industry and found a resonance with the audience. Check them out right here
This was my second day of shoot in Amritsar. A wonderful scene when Robbie meets Rumi for the 1st time. The location was this beautiful house in the centre of old Amritsar which was meant to be Rumi's home. Had posted some photos I had taken from this terrace during the shoot. If you scroll through my photos you'll see them. #RoadToManmarziyaan, over the next couple of weeks I'll share photos from the sets which in a way symbolise my journey during the making of this film. Some personal anecdotes, experiences or just visuals I liked. I want to thank the immensely talented @khamkhaphotoartist for all these beautiful photos and for being such a sport always. Let the countdown begin....