Viu aims to produce at least 100 Tamil original series within three years
The Tamil launch of the video streaming platform Viu happened yesterday
The regional launch of the video streaming platform Viu happened yesterday. The media platform, which began expanding its footprint in India a while ago by launching original series in Hindi like Love Lust and Confusion in Hindi and Pelli Gola in Telugu, has ventured into Tamil through four original series- Kalyanamum Kadandhu Pogum, Madras Mansion, Door No.403 and Nila Nila Odi Vaa.
Kalyanamum Kadandhu Pogum is a 10-episode anthology about marriage, which has been shot in ten districts across Tamil Nadu. The second series, Door No.403, directed by Yasmeen, the former assistant of Mohan Raja, starring Chennai 2 Singapore-fame Gokul Anand, Appuchi Gramam-fame Praveen Kumar, Pooja Devariya and Urvashi is a tale of five friends with different characters living together in an apartment. Madras Mansion set against the backdrop of an old mansion in Royapetah is a comedy series involving characters from unrelated professional backgrounds like an aspiring director, a meme creator, and a marketing executive. Nila Nila Odi Vaa, directed by Thiru Thiru Thuru Thuru-fame Nandhini and starring Ashwin Kakumanu and Sunainaa, is India's first vampire love series.
Speaking at the launch, Vuclip President & COO Arun Prakash said, “The youth of Tamil Nadu are unique. They have a perfect balance of modern unbiased outlook and deep-rooted culture and values. They have a unique liking for great stories told with local style and taste. We have planned to launch at least a hundred high-quality Tamil originals within the next three years.”
Filmmaker Venkat Prabhu who was busy with the post-production works of Party surprised everyone by announcing his short film titled, Masha Allah Ganesha, based on the real-life Hindu-Muslim riots that took place in Dharavi. The director said, "A film like Masha Allah Ganesha wouldn't have had a conventional theatre release, thanks to the censors. I'm happy that such a platform enables filmmakers like us to experiment with bold issues."The 16-minute film, which features Sampath, T Siva, Aravind Akash, Elango Kumaravel, and Subbu Panchu in important roles, and has music by Premgi Amaren, was also launched at the event.
The event was graced by celebrities R Parthiepan, Pushkar-Gayathri, Mohan Raja, Nasser and Shanthanu.