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Viu aims to produce at least 100 Tamil original series within three years- Cinema express

Viu aims to produce at least 100 Tamil original series within three years 

The Tamil launch of the video streaming platform Viu happened yesterday 

Published: 25th July 2018

The regional launch of the video streaming platform Viu happened yesterday. The media platform, which began expanding its footprint in India a while ago by launching original series in Hindi like Love Lust and Confusion in Hindi and Pelli Gola in Telugu, has ventured into Tamil through four original series- Kalyanamum Kadandhu Pogum, Madras Mansion, Door No.403 and Nila Nila Odi Vaa. 

Kalyanamum Kadandhu Pogum is a 10-episode anthology about marriage, which has been shot in ten districts across Tamil Nadu. The second series, Door No.403, directed by Yasmeen, the former assistant of Mohan Raja, starring Chennai 2 Singapore-fame Gokul Anand, Appuchi Gramam-fame Praveen Kumar, Pooja Devariya and Urvashi is a tale of five friends with different characters living together in an apartment. Madras Mansion set against the backdrop of an old mansion in Royapetah is a comedy series involving characters from unrelated professional backgrounds like an aspiring director, a meme creator, and a marketing executive. Nila Nila Odi Vaa, directed by Thiru Thiru Thuru Thuru-fame Nandhini and starring Ashwin Kakumanu and Sunainaa, is India's first vampire love series. 

Speaking at the launch, Vuclip President & COO Arun Prakash said, “The youth of Tamil Nadu are unique. They have a perfect balance of modern unbiased outlook and deep-rooted culture and values. They have a unique liking for great stories told with local style and taste.  We have planned to launch at least a hundred high-quality Tamil originals within the next three years.”

Filmmaker Venkat Prabhu who was busy with the post-production works of Party surprised everyone by announcing his short film titled, Masha Allah Ganesha, based on the real-life Hindu-Muslim riots that took place in Dharavi. The director said, "A film like Masha Allah Ganesha wouldn't have had a conventional theatre release, thanks to the censors. I'm happy that such a platform enables filmmakers like us to experiment with bold issues."The 16-minute film, which features Sampath, T Siva, Aravind Akash, Elango Kumaravel, and Subbu Panchu in important roles, and has music by Premgi Amaren, was also launched at the event.

The event was graced by celebrities R Parthiepan, Pushkar-Gayathri, Mohan Raja, Nasser and Shanthanu.

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