Enable Javscript for better performance
Innovative promotion technique for Rajinikanth's 2.0- Cinema express

Innovative promotion for Rajinikanth's 2.0

The makers, Lyca Productions, have big plans for their advertising campaign for the film.

Published: 25th June 2017

Lyca Productions, the makers of superstar Rajinikanth's upcoming Tamil science-fiction action drama 2.0, are pushing the envelope as they begin the promotional campaign for the film. 

Set for a worldwide release on January 25 next year, the 3D film is rumoured to have been made on a budget of over Rs 400 crore.

As part of the promotions, a hot-air balloon adorned with life-sized images of Superstar Rajinikanth and actor Akshay Kumar will travel around the world.

"We plan to take the 100-foot-tall hot-air balloon to as many balloon festivals as possible across the world. Since we see our film as a Hollywood production, we also plan to tie up the balloon over the Hollywood signage in Los Angeles," says Raju Mahalingam, creative head, Lyca Productions. 

The balloon will fly to many cities and countries like London, Dubai and Australia among others as part of the promotional drive.

"We also plan to take it to various Indian cities. Well-known stars will participate in this drive," he said.

Directed by Shankar, 2.0 is the sequel to the 2010 Tamil blockbuster Enthiran.

The film introduces Akshay as the antagonist, while actress Amy Jackson will seen playing the leading lady.

Related Articles

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

Poll
Baba

As superstar's Baba is gearing up for a re release, what other Rajini film would you like to see on the big screen again?

Result
Muthu
Padayappa
Arunachalam
Annamalai
Thalapathi
Trending