Trailer of Rani Mukherjee's comeback to be screened with Salman's Tiger Zinda Hai
The trailer for Hichki, which is also produced by YRF, will be coming out with Tiger Zinda Hai, which will be released next week
The trailer of Rani Mukerji's comeback film Hichki will be attached to superstar Salman Khan's action entertainer Tiger Zinda Hai, which slated for release on December 22.
Both films are backed by Yash Raj Films (YRF), and the idea behind attaching the Hichki trailer to Tiger Zinda Hai stems from its expected viewership across the world, said a statement.
"The makers have charted out an extensive strategy once the trailer hits the theatres. Rani will be fronting the campaign and she will go all-out promoting the film. She loves what the film is communicating and is thrilled about how the film has shaped up," says a source.
Slated for release on February 23, Hichki celebrates the human spirit of endurance and self-belief to rise against all odds. "The makers wanted Hindi movie-goers across India to sample the trailer and make a note of the film that has its heart in the right place," the source adds.
Produced by Maneesh Sharma, Hichki is directed by Siddharth P Malhotra.