Enable Javscript for better performance
Nobody likes to lose credibility: Dil Raju- Cinema express

Nobody likes to lose credibility: Dil Raju

The producer says that some people are taking undue advantage and spreading hatred on social media about films and box office collections

Published: 17th July 2017

Dil Raju is living a dream by producing back-to-back hits in Tollywood. The producer, who spearheads the production house Sri Venkateswara Creations, has been on a roll with hat-trick hits — Nenu Local, Shatamanam Bhavati and Duvvada Jagannadham aka DJ. Up next is Varun Tej-starrer Fidaa directed by Sekhar Kammula and this romedy happens to be the 26th film in his career.

Looking back at his journey in showbiz with a lot of pride, Dil Raju says, "I started my career as a distributor and eventually turned producer with Dil. Out of the 26 films I produced, 18 were big hits and I see it as a great achievement. There is no success mantra behind my journey and I believe, our efforts and perseverance have paid off."

Dil Raju asserts that a film works only after its producer is satisfied with the script. "I will always spend ample time with my director making improvisations on the script. Once it’s locked, that’s final and I usually don’t like to make on-location changes,"  says Dil Raju.

The National Award winning producer says that he likes to be involved in the pre-production stage but doesn’t interfere in the direction department. “I give complete creative freedom to my directors, and I pitch in only if my inputs are required. I suggest changes but never curtail the freedom of a director," he says. 

Dil Raju’s last outing DJ stirred up a row among mega fans. The film’s collections are being questioned, considering it opened to mixed reviews. The producer rues that it was due to the actions of some people that their credibility is under question. “I not only make films but also distribute and exhibit them. I’m now releasing the upcoming projects of Pawan Kalyan, Mahesh Babu and Jr NTR. Nobody likes to lose their credibility. I don’t endorse anyone for announcing fake collections so if someone is doing that, it’s their choice. We will call a film successful only if we get good revenues. Some people are taking undue advantage and spreading hatred on social media about films and box office collections. They are targeting celebrities too. Our heroes should come together to put an end to this bad culture,” concludes Dil Raju.

Related Articles


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.


What do you think is the best Indian remake so far?

Laal Singh Chaddha
Bang Bang
Dil Bechara
Girl on the Train