Following the leak of the 3-minute video of Aadujeevitham on Deadline's website, the film's director Blessy revealed that he was upset with this unofficial video circulating on the internet.
In a video message, he said, "It is not exactly a trailer. It's a 3-minute content. It can't be treated as a trailer. As the music used in it is only done on the keyboards. Even grading is not done yet. It is intended to be shared with international agents for film festivals and worldwide release. Usually, the trailer is one-and a half-minutes or 2 minutes. But it is a 3 minute clip." He further stated that post-production work is underway and at such a time, he feels really sad about the leaked video.
Blessy's Aadujeevitham, starring Prithviraj, is one of the most ambitious Malayalam films of all time. The film has been in the making for over five years now as the makers shot it over multiple schedules in gruelling conditions.
The makers, who were unaware of the trailer coming out, later shared a note stating that it was an unintentional release. According to them, the post-production works are still in progress and the trailer which got 'leaked' is cut exclusively for the festival circuits.
The three-minute-long trailer has stunning visuals of the deserts, where most of the narrative is set in. Based on Benyamin's award-winning novel of the same name, Aadujeevitham (The Goat Life) tells the story of Najeeb, a migrant labourer who gets stranded in the deserts of Saudi Arabia. While Prithviraj plays Najeeb, Amala Paul plays the role of his wife, Sainu. For playing Najeeb's character, Prithviraj went through a drastic physical transformation losing around 30 kilos. The trailer shows glimpses of his malnourished look, in which he is almost unrecognisable. AR Rahman's arresting background score is another factor that enhances the trailer's quality to match international standards.
The makers of Aadujeevitham have confirmed that the film will be having a theatre release only after a worldwide festival run. The banner Visual Romance is backing the project.