Suniel Shetty on Hera Pheri 3: Good script, set of actors and a director just the starting point

The film will be directed by Farhad Samji and will reunite Suniel with Paresh Rawal and Akshay Kumar
Suniel Shetty on Hera Pheri 3: Good script, set of actors and a director just the starting point

Suniel Shetty, in a social media post recently, said that he is excited to work with Paresh Rawal and Akshay Kumar on Hera Pheri 3. In the long LinkedIn post, the actor also tried to explain the business of filmmaking and the factors involved in making a film, which go beyond than the actors and other creators involved.

"So Hera Pheri 3 is finally happening! Look forward to being back on set with Pareshji and Akki (Akshay). Like all good things, this one took some time, but it’s a relief to finally have an answer to this question! Films are such a huge part of our culture, and yet, not many understand what goes into making a film. Apart from creative challenges, the business model and needs of the movie business make it as challenging as any other,” wrote Suniel.

Stating that a good script, actors and directors are only the starting point in the process of making a film, he said, "There are several factors for any business to succeed - a good idea, thorough market research, a solid business plan, a skilled team, funding at the right time and a strong distribution network. The movie business isn’t very different. To explain the entirety of the movie business here would be over simplifying it. But let's just say having a good script, a set of actors and a director is literally just the start point. There’s the financing of a movie. It's usually studios or production houses, which invest their own capital. Their teams assess the viability of a project before deciding on the budget."

He added, "Some large films are financed through pre-sales and distribution deals, in which the distribution rights for the film are sold in advance to distributors and/or streaming platforms. Like the startup world, access to financing depends on the size of the film, as well as the connections and resources available to the producers and investors involved. Another key aspect in the movie business is distribution. It’s a complex process that involves several layers like producers, distributors and exhibitors."

The actor also explained the factors that make the movie business challenging.

"Many films also tie-up with brands for in-film placements or co-marketing activities, as an additional layer of revenue, or sometimes to offset part of the pre-release marketing expenses. There are so many other aspects that make the movie business challenging - audience preferences, data and insights, IP rights and licenses, pre and post production, line production, permissions, promotions, pricing etc. 33 years and 125 films later I don’t have it all figured out, but I will keep getting better at it,” he concluded.

Directed by Farhad Samji, Hera Pheri 3 is part of a franchise that first came out in 2000. Directed by Priyadarshan Hera Pheri was a remake of the 1989 Malayalam film Ramji Rao Speaking. Its sequel Phir Hera Pheri came out in 2006 and was directed by Neeraj Vohra.

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