Amit Sadh turns down alcohol endorsement: 'Cannot hurt my fans' 

Amit Sadh turns down alcohol endorsement: 'Cannot hurt my fans' 

The Breathe and Kai Po Che actor opens up on saying no to an alcohol ad campaign

Breathe and Kai Po Che actor Amit Sadh has opened up on being offered to endorse an alcohol brand. The actor says he rejected the offer as he did not want to hurt his fans. In the past, Bollywood actors have faced backlash for endorsing alcohol, tobacco or pan masala brands.

 "I work for my fans and my audience," Amit shares. "I cannot work on something that will hurt their sentiments or is likely to cause any kind of harm. I am also utterly against promoting a brand that has the potential to become an addiction or an unhealthy habit than benefiting the consumers."

In the past, Amit had regretted doing an alcohol digital ad campaign that had offended his fans.

"I remember doing a digital ad campaign last year where the act of it had actually offended a few fans of mine. I immediately decided that I won't take up anything that will hurt them and also chose not to endorse any alcohol brands as well. So, recently when this particular brand offered, I knew what I had to say."

On the work front, Amit has Breathe Season 3, co-starring Abhishek Bachchan, in the offing.

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