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Producer Ashvini Yardi meets Jammy & Kashmir's Lieutenant Governor to discuss film provisions- Cinema express

Producer Ashvini Yardi meets Jammy & Kashmir's Lieutenant Governor to discuss film provisions

Jammu & Kashmir’s Film Policy-2021 was launched in Srinagar earlier this month

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Published: 14th August 2021

Producer Ashvini Yardi is gearing up for the second season of Masaba Masaba as they currently film in Kashmir. Recently, Ashvini met Manoj Sinha, the Lieutenant Governor of Jammu and Kashmir, to discuss the scope and future of movies, web series and shows that are shot in Kashmir.

Earlier this month, the Jammu & Kashmir Film Policy-2021 was launched in Srinagar in the presence of actor Aamir Khan, filmmaker Rajkumar Hirani, and producer Mahaveer Jain. Discussing the provisions and scope of the same, Ashvini Yardi met the Lt.  Governor while on her visit to Kashmir.

Shedding light on their meeting, Ashvini shares, "I had the honour of meeting the respected Lieutenant Governor of Jammu and Kashmir at the Raj Bhavan of Srinagar on his invitation. It was an extremely enriching experience to discuss many important issues like shooting of films, serials, webseries and promotion of the film industry in Kashmir. With the inclusion of the new policy, we have opened new avenues for the scope and future of our entertainment industry also allowing an impetus to the tourism industry of Kashmir. I am glad to be a part of this new change."

Masaba Masaba S2 will mark the return of real-life mother-daughter duo Neena and Masaba Gupta. The show will stream on Netflix.

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