Ayogya’s dubsmash videos go viral
The song Yenamni Yenammi from the Sathish Ninasam-Rachita Ram film has got the highest dubsmash video views of any Kannada film
Cash registers are still ringing for director Mahesh Kumar’s debut project Ayogya. And the film fraternity say that the film has been able to create a buzz thanks to one of its songs, Yenamni Yenammi, sung by Vijay Prakash and Palak Muchhal. In fact, the Sathish Ninasam-Rachita Ram film, has got the highest dubsmash video views of any Kannada film till date.
The popular track, composed by Arjun Janya and with lyrics by Chethan Kumar, has crossed 12 million views on YouTube. The dubsmash videos of it have crossed 1.5 lakh.
Shyam Chabria of Anand Audio, who bought the music rights, says, “Usually the dubsmash for a song reaches upto 50,000, but Yenammi Yenammi has gone beyond that. Probably, the catchy lyrics is creating the buzz. Even dance videos have crossed 3 to 4 lakh views.”
Besides being a director, Chethan has also written lyrics (mostly introductory tracks) for 50 songs. However, this is the first time he has penned the lyrics for a love track.